Weight loss has 85% failure rate across board. The more we diet, the more we get fatter, and the more we fail. Given the inability of the majority of us to manage our money, and thus our weight , are we all just weak-willed slackers? Or are other factors operating to make failure the most likely outcome, definitely.
Dieters do not blame others for their failure, they blame themselves. Desperate to succeed despite a history of dangerous scams and diet schemes, consumers continue their search for the silver bullet of weight loss and willingly throw money at the problem.
Growing at an annual rate of nearly 11% for the past five years, the market for weight loss products (food, drugs, supplements, services, ingredients, devices, accessories and cosmetics) keeps on growing and so is our waist line.
While external and genetic factors play a role, no one questions, that individuals are in charge of their daily decisions about what and how much to eat. So once we make up our minds to eat right, why do we find ourselves falling back into old habits?
What puzzles and frustrates many trying to lose weight is why changing our eating habits are so damn hard. According to Dr Howard Rankin, an expert on behavioral change, what drives our behavior is not logic but brain bio-chemistry, habits and addiction, states of consciousness and what we see people around us doing. We are emotional beings with ability to rationalize- not rational beings with emotions.
If we are stressed, depressed or addicted, no matter how good the advice we are given, chances are that we will not be able to act on it. The more primitive, emotional brain generally has precedence over the never more rational brain.
But, on the other hand most of us fail largely due to poor planning. The only cost most people factor in weight loss as in everything we do in life is the acquisition cost, we fail to do a full cost analysis. When it comes to exercise, most people only factor in acquisition or opportunity cost, and based on that decide upfront that getting in shape and staying in shape is too expensive, unaffordable and not worth it.
We forget that every choice we make in life, or the choices we fail to make, they both have a cost implication. This brings us to a term called “Total Cost Of Ownership”. This includes factors such as acquisition and opportunity costs which help you determine what it’ll take to achieve a goal as well as the ongoing maintenance and lifetime possession costs of that goal. In other words, what are the risks/costs/investments and sacrifices you must make to achieve this goal?
In simple terms, being healthy and fit is much more than just buying a gym contract and paying a trainer.
While we all want to be healthy and fit and live a fulfilled life, we sabotage our success by being: unprepared, undisciplined, unfocussed and soft on commitment. This leads to the same old thinking that leads to the same old results. As they say, Insanity is doing the same thing over and over again expecting a different outcome. As a result, diets are abandoned, exercise routines are excused and health is not attained.
Winning is habit. Unfortunately, so is losing. When we develop a habit of losing to drop weight consistently, it starts to filter into other areas of our lives as our commitment becomes under investigation. Instead of showcasing strength, brevity and perseverance too many people are consistently failing to diet and exercise, show lack of commitment and easily quiet.
This constant dance with failure can be stopped purely by doing cost analysis in advance. Let’s look as the acquisition and opportunity cost of being fit and healthy and unfit and unhealthy.
Acquisition/ opportunity cost of fit/healthy:
- Lose of family time
- Great fitting clothes
- High energy= more productivity
- Great health
Acquisition/ opportunity cost of unfit/unhealthy:
- Poor health
- Low energy
- Low productivity
- Makes life’s physical activities demanding
- Relationships lack depth
- Poor fitting clothes
- Pre mature death
- Expensive health insurance
- Low self esteem
- Impacts on self love and family
Looking at these two examples, every goal has a cost, even the ones you choose healthy or unhealthy lifestyle, there’s a cost associated with either. Choose your pain upfront.
Looking at the two comparisons, the cost of being healthy and fit is expensive, but worth the cost. Its not more than what you can afford, but the cost of being unhealthy and fit is cheap in the meanwhile but expensive in the long run as you have to pay for it forever.
Like any other business, the criteria is simple: if the total cost of ownership is far much higher than your acquisition cost, then you become a slave to weight loss and it’s not worth it, but acquisition cost should be higher than the total cost of ownership. And if you look at the cost analysis above, you find that the acquisition cost is much higher than the total cost of ownership, which means being healthy long term is far much cheaper than being unhealthy and unfit in the short term.
So before you fall in love with the idea of losing weight after watching an episode of the Biggest Loser, careful thought and analysis should precede action, unfortunately that’s not always the case.
By being unprepared, undisciplined and illogical, they tend to overestimate there strength and underestimate there weakness, and once the big obstacle arrives, they panic and head straight towards the first and closest exit sign.
This is totally preventable and at Dream Body Fitness you are requested to fill in your weight loss workbook to start determining what the total cost of weight loss is. Simply we prepare you for success. Those that fill the questionnaire/workbook have a 85% success rate, mark you the general success rate of weight loss is 20%. You do the math and decide.
Before you decide to lose weight, pop pills, go on a diet or join a weight loss Clinic, join us for a free Nutritional Workshop and then decide.